Build long-term relationships with our customers.

Develop products and creative financial solutions concerning the channels commonly used today, in order to add value, combining ethics and excellence in capital management, maintaining the costs in low levels and the focus on specific areas, to provide distinguished profitability to our shareholders.

• Ethics, professionalism and transparence guide our work.
• Daring with responsibility.
• Discipline and attitude – acting aware that the participation of each person is fundamental for the success of the business.
• Dedication – working in order that our activities exceed the expectations of customers, shareholders, employees and partners.

Our main objective was to translate symbolically for the brand Mercaante, important meanings that could transmit the ideals of a serious and sophisticated company.
We chose the compass, once it is an extremely reliable symbol of orientation, for defining safe and accurate directions or changes in direction, which provide credibility before the Mercaante profile, rooting the idea of being on the right way at the trade exchanges and investments of its customers.
The four cardinal points have the arrangement of their constructive forces in a central point, where the triangles of the ends result in the orientation concept of the compass.
Once the circle is the symbol of the total and perfect union and the indicator of limits as a protection field, it transmits the concept of being interconnected, updated and confident before the changes of the market.
The gray color, once it does not suffer influence from the other colors, is associated to wisdom and seriousness, consolidating the concept of trust and tradition.

Finally, the green color symbolizes persistence, abundance, safety, balance and mainly courage and a very strong meaning concerning financial investments.